IBC2023 Retrospective: A Look Back at the Conference

Juan MarioVP of Sales

September 18, 2023

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Three days done, and one more to go!

The IBC2023 show attracted 43,065 attendees from 170 countries to the RAI Amsterdam from 15th-18th September, celebrating business innovation and pushing new boundaries in media technology. XL8 first participated at IBC - International Broadcasting Convention - in 2022 when and where we unveiled MediaCat, our proprietary AI-based media localization system.

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At IBC 2023, we launched MediaCAT 3.0, and have had a phenomenal few days showing it off so far. We’ve met with many industry colleagues, clients, peers, and friends - old and new - and we’re really excited by the conversations we’ve been having and hearing.

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Here are a few photos to give you a feel of our booth action at IBC and share a retrospective from our Vice President of Sales, Juan Mario Agudelo.

Hi Juan! Is this your first time to attend the IBC?

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I am the VP of Sales and this was my first IBC, so my impressions are based on a comparison with NAB, which I've gone to many times.

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I learned that I like IBC more for a variety of reasons:

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Less hardware, more distribution and AI.

Less junk leads and visitors. NAB is full of people window shopping and the process of vetting leads is time consuming.

Our booth was awesome. It had great energy.

A demo of MediaCat and EventCat on loop on a third screen would have been cool, and is in the plans for next year.

Bring a carry on because they may lose your bag AKA don't fly Aer Lingus.

Our team was PHENOMENAL.

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The general impression was that automation is now a mandate. The intel gathering exercise is not the end goal anymore. People are exploring real solutions. Leads felt more relevant.

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Here at XL8 we can collaborate with a huge range of companies within the media content, entertainment, and communication spaces including - but not limited to - media production studios, streaming services, news agencies, video sharing platforms, multinational corporations and language services. Learn more about how AI machine translation solutions can help your media localization Here.

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